Across the globe, pharma companies are encountering new levels of price resistance and competitive pressure.  Providing compelling evidence to demonstrate differentiated value has been recognized as key to mitigating these pressures.  However, restrictive regulations threaten to significantly change the financial picture across the industry, such that no functional area will be immune to budget cuts.  As budgets for evidence generation become tighter, organizations will need to approach evidence planning and generation in a manner that ensures the greatest value for the resource spend.

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