Data isn’t the same thing as information.

Data is everywhere, but data alone isn’t enough. Whether analyzing markets to inform strategy or generating evidence to support product claims, arriving at the right insights is critical; in today’s dynamic business environment, there’s little room for error. Clients need practical ways to evaluate their options and support claims that maximize value and minimize cost.

Numerof can help. Using qualitative, quantitative, or mixed inputs, we know how to use data to drive risk out of client decision making. From intelligence on the external environment and its potential impact on your business, to research on what key stakeholders really need and want, we translate the big picture into specific implications.

We’ve helped clients segment their markets and uncover unmet needs, modeled the impact of new policies, and conducted payer and clinician advisory boards to gain insight into product acceptance, reimbursement, and usage trends. Our in-depth assessments of products, portfolios, and categories have identified new and overlooked opportunities, and our modeling and analysis of economic and clinical datasets have supported critical decisions, enhanced messaging, and enabled the development of novel products and services.

Numerof brings sophistication and rigor to analytics. Our team members have scientific and research foundations with marketing and strategy overlays. We take a creative and disciplined approach to working with data, integrating our understanding of the broader market context to yield powerful insights that strengthen product claims and guide decisions across the organization, from R&D and investment to commercialization.