Influencing consumer behavior is a crucial part of getting to better health outcomes at lower cost. But insurers have a big hurdle to overcome: a lack of consumer trust. They also need new capabilities and organizational infrastructure to understand, connect with, and deliver greater value to consumers.
Numerof recognizes the criticality of engaging consumers in order to win (and retain) business and influence individual choices that affect health outcomes and corporate performance. We also know that health insurance companies haven’t previously needed to develop the skills, processes, roles, and accountabilities required to conduct business this way. Our experience across the healthcare sector and in other industries with a consumer focus enables us to guide payers seeking to build relationships with members, from plan design to influencing health decision making and adherence.