In August, 2013, Priority Health claimed the title of first health plan in Michigan to publish specific, regionalized health care costs and quality information by procedure, facility and physician.  The company launched this tool so plan members could review and compare prices and quality for more than 300 of the most common health care services.  That quality comparisons would be important for patients needs no explanation, but why did Priority Health include price data?  It’s because the market environment has changed for hospital administrators, and there are now growing demands for transparency, including pricing transparency.

We believe there has been, and will continue to be, a convergence of trends that drive patients, caregivers, and family members to shop for healthcare in much the same way they purchase other goods and services.