Under normal circumstances leaders must deliver credible, fact-based, focused communication in order to provide direction and a clear sense of purpose. Such communication becomes even more critical during times of change and uncertainty. In the face of a global pandemic which has already resulted in mass layoffs, generalized anxiety about health risks and uncertainty about economic turnaround, the need for clear, accurate, fact-based communication is exponentially greater. The media in the US play an important role in providing what should be objective, balanced reporting of the facts. Unfortunately, this has too often not been the case.

This article was originally published on Forbes.com.