The U.S. healthcare landscape is rapidly being reshaped by a variety of economic, political, and socio-demographic forces. While the issue of health insurance has dominated much of the national dialogue, most agree that changing the way that healthcare is delivered and paid for is needed to get to better care…
Delivery organizations face growing pressure to raise quality, reduce costs and increase revenues in an environment of reimbursement constraints, demographic shifts and accelerating technological change. New types of competition are emerging, more nimbly developing better business models that “cherry pick” the highest margin business. And as patients bear more responsibility…
The term service line management refers to the healthcare industry’s version of a longstanding marketing approach called product management. Since its inception in the 1950s, the product management approach has been employed with varying degrees of success by many for-profit businesses. It has been effective in both industrial and consumer…
