Among the many trends accelerated by the pandemic was the overhaul of pharma’s commercial model. It was tacitly understood to be ripe for change – the cost was increasingly conspicuous, and the results increasingly suspect. The prior model had grown out of step with field realities. Employed physicians had less…
The pandemic has dramatically accelerated many changes across healthcare, and one of them is redefinition of Medical Affairs’ role in commercialization. The shift to virtual detailing and the increased focus on economic and clinical value have implications for Medical Affairs well beyond staffing numbers. These changes demand that Medical Affairs…
Driven by unsustainable cost increases, increased public and regulatory scrutiny, as well as shifting alliances, healthcare is undergoing a radical transformation. New competitors, value-conscious employers and consumers, new technologies, changing payment models, and shrinking reimbursements are altering where and how care is delivered. As a result, healthcare organizations are under…
The chief innovation officer of a highly regarded integrated delivery network recently lamented: “Getting people to change is the hard part.” This is a common refrain in administrative suites and medical executive committee meetings as healthcare systems struggle to respond to a marketplace where new competitors and delivery models are…
Mounting pressure to deliver better care at lower cost is driving profound change across healthcare. Consolidation, new sources of competition, and new payment models like bundled pricing and population health demand new priorities in operational and strategic management. Success will depend on leadership realigning organizational expectations and accountabilities with the…
Healthcare in the U.S. is being challenged from all fronts, with changes in regulations, reimbursement, competition… and even the definition of the consumer. This shifting environment has caused considerable economic concern among all of the stakeholders: providers and physicians are worried about revenues, and payers and patients are worried about…
