News and Insights

Competitive Differentiation

The Role of Telehealth in an Evolving U.S. Marketplace

Covid-19 led to a surge in the use of telehealth across the U.S. But what’s likely to happen next? Will we see long-term impact on healthcare business models, health outcomes, and consumer expectations about healthcare convenience and access? To understand how industry leaders are thinking about telehealth in light of…

Healthcare “Excellence” Will Only Come from a Better Business Model

AJMC

Consumers’ dissatisfaction with our current healthcare system has existed for years, yet we still hope and pray it gets better. Instead of waiting for the industry to fix itself, some employers—whose health plans allow most Americans to afford healthcare services—have taken matters into their own hands. They’ve chosen to dedicate…

All of Us Are Impacted by These 3 Healthcare Startup Mistakes

AJMC

The healthcare industry is ripe with opportunity. It’s a $3 trillion market whose customers mostly feel they pay too much for what they get. The growing linkage of provider reimbursement to cost and outcomes creates room for innovators whose product or service can lower cost or improve outcomes. This is…

Coming to Terms With Care Migration

AJMC

The migration of care from inpatient (IP) to outpatient (OP) and ambulatory surgery center (ASC) settings is revolutionizing healthcare delivery. Beginning with cataract and cosmetic surgery more than a decade ago, the list of ASC procedures has grown to include endoscopy, colonoscopy, anterior cruciate ligament and shoulder repairs, sinus and…

Rethinking Service Lines in a Value-Based World

The U.S. healthcare landscape is rapidly being reshaped by a variety of economic, political, and socio-demographic forces.  While the issue of health insurance has dominated much of the national dialogue, most agree that changing the way that healthcare is delivered and paid for is needed to get to better care…

Leveraging the 7Ps of Marketing in Healthcare

Becker's Hospital Review

As U.S. government policy grows more focused on moving to a value-based model, healthcare delivery organizations are being driven to prioritize the value they deliver to payers and patients over volume of services.  Historically, healthcare delivery organizations have defined value in narrow terms like complication and mortality rates.  In addition,…