Pharmaceutical and medical device organizations are looking to value-added services as a means to create new revenue streams. To succeed with value-added services in the global marketplace, a dual focus on strategy and implementation are required to ensure quality and alignment.

In the article titled, Capturing Value from Value-Added Services, Consultant Christopher de Wolff addresses the questions organizations need to answer when creating differentiated value beyond a physical product. Value added services are only the beginning to developing and implementing new sales capabilities.