October 2, 2014

As healthcare evolves, manufacturers are engaging patients as partners earlier in product research and development.  This inclusion of a patient-centric perspective helps in generating data for a value story, which resonates with these increasingly important stakeholders.

In her latest Industry Insights Column for eyeforpharma, Numerof President Rita Numerof, Ph.D., outlines what manufacturers must consider to drive a patient-centered strategy for increasing market access and sales.