News and Insights
Numerof Published in eyeforpharma on Patient Centricity
October 2, 2014
As healthcare evolves, manufacturers are engaging patients as partners earlier in product research and development. This inclusion of a patient-centric perspective helps in generating data for a value story, which resonates with these increasingly important stakeholders.
In her latest Industry Insights Column for eyeforpharma, Numerof President Rita Numerof, Ph.D., outlines what manufacturers must consider to drive a patient-centered strategy for increasing market access and sales.