News and Insights
Numerof Published in eyeforpharma on Healthcare Exchanges Shaping Consumers
August 19, 2014
In her August Industry Insights Column for eyeforpharma, President, Rita Numerof, Ph.D., discusses the potential exchanges have to expand the market for some therapeutic areas and how they will likely impact consumer purchasing behavior for healthcare products and services.
Her article, Exchanges: Shaping the Consumers of the Future, helps manufacturers understand how consumers are responding to exchanges and what this means for their business.