November 17, 2015

Driven by new reimbursement requirements from CMS and private payers, healthcare delivery organizations are facing an unprecedented increase in their accountability for the quality and cost of care. This has profound implications for the commercial approach that manufacturers take to the market. Numerof & Associates’ Kim White and Michael Abrams discuss the steps manufacturers must follow for success in The Three Critical Steps Needed for Building a New Commercial Model, recently published by PM360.