As healthcare delivery organizations make the transition to value-based care, they’re experimenting with new models for payment and care delivery like ACOs, PCMH, bundled payments, and population health. In order to ensure they’re delivering the best outcomes at lower cost, they’ll look closely at treatment protocols and products used, and make decisions that are in the best interests of the organization and their populations served.

Navigating these changes requires manufacturers to understand how to effectively engage healthcare delivery customers that look and behave differently.  Numerof & Associates’ Kim White and Michael Abrams identify challenges and opportunities for manufacturers in this new healthcare environment in their article, Adapting to the Evolving Delivery Marketplace, recently published by MD&DI.