News and Insights
Numerof Published by eyeforpharma on Reference Pricing
September 9, 2015
Reference pricing shines a spotlight on the importance of demonstrating economic and clinical value in a way that resonates with payers, providers, and consumers. In her recent Industry Insights column for eyeforpharma, Reference Pricing on the Horizon, Rita Numerof discusses the distinct opportunities pharma companies have to be proactive in clearly defining how their products deliver value.