Rita Numerof talked with MedCity News about GlaxoSmithKline and Pfizer forming a joint venture to market over-the-counter drug products. Numerof shared that the consumer health space tends to be more competitive, including competition from store brands, and has shorter product cycles.

If a company really wants to focus on their core business, this kind of move allows them to combine assets in order to maximize the performance of other components to drive profitability and growth.

Read the full story at medcitynews.com