President Dr. Rita Numerof was recently interviewed for a series of HealthLeaders stories on transparency, cost, and quality in healthcare by senior leadership editor Philip Betbeze, including May’s cover story and a follow-up commentary published today.

“We need to look at transparency as more than just price,” said Numerof, describing that a focus on cost alone without attention to outcomes would be detrimental.

Numerof also noted the difficulty that many providers face in trying to get payers and employers to recognize and reward their performance. Executives delivering greater value care need to consider questions like, “how are you demonstrating it?”

More than ever, there are significant opportunities to find a “win-win” between payers and providers. “Payers are also under a lot of pressure to change their business model and engage with providers very differently than they have historically. This is an opportunity to do that.”

Click here to read the entire follow-up commentary at healthleadersmedia.com.