In her most recent Industry Insights column published October 10, 2013, NAI President Rita Numerof, Ph.D., explores how manufacturers need to broaden the dialogue they have with payers about the level of reimbursement they receive for their products.

Titled Using Data to Link Product Value and Price, Rita’s column explores the need for manufacturers to refine their conversations with payers about pricing by articulating the various components of value that go into deriving a particular price.