Providers are under growing financial pressure as a result of healthcare reform legislation. This pressure increasingly is being translated to manufacturers that sell into the industry, changing long-standing dynamics with profound implications for commercial models.

In the article titled Practical Healthcare Reform and the Impact of Change, published February 14, 2014 in PM360, NAI Consultants Kim White, M.B.A., and Christopher de Wolff, M.S.F.S., explain how reform has altered the landscape, why manufacturers need to develop a new commercial model, and explore the skills and capabilities needed now by manufacturers to position their products for commercial success.