News and Insights
NAI Published in PM360 on Positioning Products for Payers
April 17, 2013
To ensure that pharmaceutical and medical device companies can meet the evolving requirements for economic and clinical value evidence and ensure reimbursement, manufacturers need to understand what payers want. NAI Consultant, Kim White, unpacks those needs in her recent article in PM360, The New Wave of Product Positioning, published April 1, 2013.