Now that the Supreme Court has upheld the healthcare reform law, payers and manufacturers must be prepared to compete in this evolving market. Implementation of the legislation will significantly change the requirements and incentives for payers, and the rules governing market access for manufacturers.

In the article How the New Healthcare Law Will Impact Payers and Pharma Manufacturers, published in PM360, August 2012, NAI consultant Kim White, M.B.A., discusses the direct and indirect impacts of the law for these key stakeholders. As important, she offers guidance on how to successfully compete in this environment.