From the healthcare buyer’s perspective, the reform objective of “better health outcomes at lower cost” can be more simply expressed as “we’re not receiving commensurate value for our healthcare dollar.” In this environment the concept of “bundled” pricing has enormous potential as a mechanism for differentiation in an increasingly commoditized and price sensitive market.

In their July 2010 article published in H&HN titled The Case for Bundled Payments, authors Rita E. Numerof, Ph.D., President, and Bill Ott, M.B.A., Senior Consultant, describe what it takes to compete with a bundled price. The article also includes a case study of how one delivery organization developed proactive marketing strategy based on a bundled price.