NAI President, Rita E. Numerof, Ph.D., explores the potential for manufacturers to use big data in providing critical insights into patient behavior, and the healthcare market, in June’s installment of her Industry Insights column with eyeforpharma. Published June 7, 2013, Using Big Data to Anticipate Where the Market Is Going presents Rita’s perspective on big data: whether you are asking the right questions is far more important than  how much data you have.