Since the Supreme Court has upheld the healthcare reform law, payers and manufacturers must be prepared to compete in this evolving market. So what do manufacturers need to know about the Court’s ruling?

In the article What Payers Value: Understanding the Impact of the Supreme Court Ruling, published in eyeforpharma September 2012, NAI president Rita E. Numerof, Ph.D., breaks down the provisions of the ruling, how payers are likely to respond, and what challenges it creates for manufacturers. She also offers guidance on how pharmaceutical companies can successfully compete in this environment.