News and Insights
Christopher de Wolff Interviewed on Pharma’s Reputation Management Problem
May 9, 2014
NAI Consultant Christopher de Wolff was interviewed on the steps the pharma industry should proactively take to improve its reputation in the article, Devalued and Distrusted: How Can Pharma Rebuild its Image?, published in eyeforpharma.
According to Christopher, restoring their tarnished image “…needs to be a strategic goal set at the level of the CEO, on par with reaching business goals.”
To read Christopher’s recommendations for the industry, see the full eyeforpharma article here.