Success in any market ultimately relies on two things; the effectiveness of your solution in addressing the identified need, and your ability to explain how your product or service is differentiated from the competition. In the increasingly crowded healthcare benefits sector, there’s a compelling need among employers to lower the cost of health insurance, and that means lowering utilization. Key to that outcome is implementation of clinical programs for at-risk patients that help them manage their own conditions better. Total cost of care for insureds is what translates to value for employers. For payers, then, being able to make a clear case for clinical program effectiveness to potential customers is critical to creating a compelling – and differentiated – value narrative.

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