News and Insights
Growing Your Market in a Value-Based World
As part of their growth strategy, more hospital executives are seeking to extend the geographic reach of their centers of excellence.To do this successfully, they’ll need to move beyond the hospital-centric focus of past expansion efforts. They’ll need to build an efficient, high-quality-care model that spans the continuum; the marketing infrastructure to position it; and a compelling value proposition in new markets.
Why is there a need to think about growth differently? Traditional growth tactics have outlived their usefulness. Changing market dynamics dictate that growth be based on comprehensive, patient-centric services that deliver superior value. Here are a few of the leading dynamics:Read More
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