As part of their growth strategy, more hospital executives are seeking to extend the geographic reach of their centers of excellence.To do this successfully, they’ll need to move beyond the hospital-centric focus of past expansion efforts. They’ll need to build an efficient, high-quality-care model that spans the continuum; the marketing infrastructure to position it; and a compelling value proposition in new markets.

Why is there a need to think about growth differently? Traditional growth tactics have outlived their usefulness. Changing market dynamics dictate that growth be based on comprehensive, patient-centric services that deliver superior value. Here are a few of the leading dynamics: