News and Insights
Marketing Implications of the Essential Healthcare Benefits Package (EHB)
By mid-2013, the debate regarding the official Essential Healthcare Benefits Package (EHB) will likely be at full volume. That’s because, by 2014, the required baseline coverage mandated by the Patient Protection and Affordability Act of 2010 (PPACA) will become effective.
The definition of this product standard will focus the industry and the public on what the minimum acceptable level of coverage should be. This important development is expressly intended to reduce complexity of health plans for consumers, and will have broad implications for healthcare insurers.
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