It’s hard to imagine a more stressed industry than the healthcare provider industry. All healthcare delivery organizations have been facing on-going pressures to raise quality, reduce costs, and increase revenues in an environment of reimbursement constraints, demographic shifts, and accelerating technological change. New types of competition are emerging, including physicians that used to be your best patient referral sources. And now patients are asserting themselves in decision-making, expecting more transparency to clinical and economic data.

These rapidly changing market forces are challenging even the most successful hospitals to adapt their patient care models and re-think their go-to-market strategies. So far physician-owned surgery centers…