Hospitals and healthcare delivery systems are facing significant pressure to improve quality, reduce costs, and increase revenues.  As a result, they are putting pressure on medical device manufacturers for lower prices and better outcomes.  In addition, they’re introducing other restrictions – like reducing the number of suppliers, limiting physician access, and increasing the number of decision-makers – that further challenge manufacturers’ traditional business model.  In this environment, manufacturers must find ways to ensure they remain competitive and differentiated in customers’ eyes.

In light of this, many manufacturers are exploring opportunities to develop value-based solutions.  The goal of these offerings is to enable the provider to deliver better patient outcomes, deliver services at lower cost, or both.  The most successful solutions go beyond the product and leverage the depth of therapeutic area expertise the manufacturer has acquired through product development.