News and Insights
Covid-19 Accelerates the Need for a New Commercial Model
As leadership focuses on the trauma of Covid-19 across healthcare delivery and the challenges it presents, it is easy to forget that the traditional commercial model was under serious stress before the pandemic. Consolidation across delivery, changes in product decision-making, and growing limitations on access were making that model increasingly ineffective. Covid-19 has only made these gaps in the existing model that much more apparent, accelerating the need for change.Read More
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