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Selling to Complex, Evolving Customers

The Impact of Covid-19 on Manufacturers’ Commercial Model

In response to Covid-19, manufacturers have quickly adapted their commercial approaches. But which of those changes are permanent? What additional capabilities do organizations need to succeed in the “new normal”? What has Covid-19 shown us about weaknesses in the traditional commercial model? To understand the extent to which the pandemic…

Covid-19 Accelerates the Need for a New Commercial Model

As leadership focuses on the trauma of Covid-19 across healthcare delivery and the challenges it presents, it is easy to forget that the traditional commercial model was under serious stress before the pandemic. Consolidation across delivery, changes in product decision-making, and growing limitations on access were making that model increasingly…

Design Principles for Value-Based Solutions

Hospitals and healthcare delivery systems are facing significant pressure to improve quality, reduce costs, and increase revenues.  As a result, they are putting pressure on medical device manufacturers for lower prices and better outcomes.  In addition, they’re introducing other restrictions – like reducing the number of suppliers, limiting physician access,…

What Population Health Means for Manufacturers

It’s no secret that the healthcare industry is under growing pressure to reduce the cost of care while improving quality. Linkage of payment for healthcare to the cost and quality delivered is the idea behind value-based payment frameworks, and is the driving force behind today’s rapidly changing healthcare landscape. Such…