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Healthcare Delivery and Payers Pharmaceuticals and Medical DevicesChallenges
- Healthcare Delivery and Payers
- Pharmaceuticals and Medical Devices
The Future of Medical Affairs: Impact of the Evolving Healthcare Landscape
The pandemic has dramatically accelerated many changes across healthcare, and one of them is redefinition of Medical Affairs’ role in commercialization. The shift to virtual detailing and the increased focus on economic and clinical value have implications for Medical Affairs well beyond staffing numbers. These changes demand that Medical Affairs…
Market Access in China
BioPharm International
Many pharmaceutical manufacturers consider China as one of the most important strategic markets for future growth. It’s the second largest market in the world after the United States. More importantly, China currently accounts for less than 3% of global revenue for most major pharmaceutical companies, leaving significant opportunity for expansion…
Market Access Outlook for France
Pharmaceutical Technology Europe
In France, the pricing and reimbursement landscape is certainly changing. Take for instance the case of Gilead’s Hepatitis C blockbuster, Sovaldi. According to clinical trial data, 90% of patients for whom this drug is indicated for are for all intents and purposes cured upon treatment completion. A few years ago,…
