The health care industry has reached a point where all four of the key constituent groups (providers, physicians, payers, and patients) have significant economic concerns — providers and physicians about their revenues, and payers and patients about the affordability of care. As a result, concepts like “bundled pricing” — which seek to realign incentives toward better healthcare quality at lower cost — are gaining momentum.

Many providers have already started to explore bundled pricing as a mechanism to address clinical alignment around cost and quality, and to provide differentiation in the marketplace. Because so many physicians are hesitant to change how they think about the procedures they perform, one concern that has taken center stage is ensuring physician buy-in. Engaging physicians in the process will be critical, and by ensuring appropriate input from physicians, resistance can be minimized. We’ve highlighted some of the most critical aspects of developing bundled pricing while minimizing doctors’ resistance and maximizing their clinical input into the process.

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