News and Insights

Competition and Growth

Leveraging the 7P’s of Marketing in Healthcare

Becker's Hospital Review

Across the country new payment models being tested by CMS like MACRA and the Comprehensive Joint Replacement Program (CJR) are driving healthcare delivery organizations to focus on the value they deliver to payers and patients.  Historically, healthcare delivery organizations defined value in narrow terms and focused on complication and mortality…

How Hospitals Can Grow in a Value-Based World


As part of their growth strategy, more hospital executives are seeking to extend the geographic reach of their centers of excellence.To do this successfully, they’ll need to move beyond the hospital-centric focus of past expansion efforts. They’ll need to build an efficient, high-quality-care model that spans the continuum; the marketing…

Rising to the Challenge of Transparency: Key Next Steps for Healthcare Leaders

Numerof Brief

The healthcare delivery world is rapidly becoming more transparent. Efforts by consumers, the government, and private institutions to make price and quality data available are growing – and they will transform how healthcare executives think and operate. Neither a hard-earned reputation nor brand equity purchased with expensive advertising are enough…

Five Steps to Monetizing the Value of Your Care


The time has come for organizations with superior outcomes to translate that critical asset into revenue. From defining your care model to refining your processes, here is how to monetize care value. Olmsted Medical Center’s new 80,000-square-foot Women’s Health Pavilion assembles all women’s health services under one roof. Offering a…

Transparency, Transformation and Trust

Trustee Magazine

Neither a hard-earned reputation nor brand equity purchased with expensive advertising are enough to maintain consumers’ trust. Increasingly, for non-emergent care, consumers want to know how much a procedure will cost, and they want to compare providers’ quality, safety and outcomes records. They want transparency, with essential information provided in…

The Silver Tsunami

Physician Leadership Journal

There is a looming population group poised to impact the US healthcare system with a voracious appetite for healthcare. The group has been dubbed the ‘silver tsunami’– a name that our research shows first appeared in a 2002 paper by University of Nevada, Reno professor Mary Finn Maples. So how…